The Basics of Facebook Advertising

by Richard Rockett, Head of Marketing at Burgess  Pet Care

Step 1 –Choose Your Objective:

Step1

 Step 2 –Choose Your Audience:

Step2

Step 3 –Example Facebook Insights:

Step3

Step 4 – Learn from some great examples:

PHILADELPHIA

BATTLE OF THE BURGERS
Philly Burgers

Base your content around:

  • key events
  • key calendar dates

Encourage your customers to:

  • get involved
  • share their opinions

 

 

THE ICE BUCKET CHALLENGE

MARMITE

iceb Untitled

Make your communications:

  • shareable
  • entertaining

Give your customers:

  • new ways to use your products and services